Forma Studio
Introduction
Forma Studio is an independent design practice working across brand and digital. We rebuilt their portfolio into a confident statement of craft.
Date
Client
Forma Inc.
Industry
Identity Design
Scope of work
Portfolio Strategy, Web Design, Development
Timeline
7 Weeks
Location
Amsterdam, Netherlands
Challenges
Craft, buried
Forma's work was excellent, but their old site buried it under heavy navigation and slow load times. The studio needed a portfolio that felt as considered as the projects inside it.
Approach
A studio's site is its sharpest case study. We rebuilt Forma's from the type up, designing for speed, clarity, and a sense of authorship on every page.
System
A flexible grid and a single expressive typeface let each project set its own tone while staying unmistakably Forma. Motion is used sparingly, only where it adds meaning.
Performance
Rebuilt with performance as a first-class constraint, the site loads instantly and holds up on any device — craft you can feel before you read a word.
Portfolio strategy and structure
Visual system and typography
Website design and build
Reusable case-study templates
Forma now has a portfolio that wins the meeting before it starts.
Final thoughts
Worth the wait
Inbound enquiries became better-qualified almost immediately. The new site reframed Forma from a vendor into a studio worth waiting for.
Let’s talk.
Quick response.
Clear next steps.
+1 415 555 0184
+44 20 8050 4493
UNITED STATES
Strategy, design direction, and production leadership from concept to launch.
DENMARK
Digital systems, motion studies, and detail-driven implementation.
hello@estetica.studio
Creative direction, brand systems, Framer builds, and launch support for teams who care about detail.