Solace Skincare
Introduction
Solace is a skincare line built on restraint — few ingredients, clearly explained. We gave it a brand and store that feel as calm as the ritual.
Date
Client
Solace Beauty
Industry
Creative Direction
Scope of work
Brand Identity, Packaging, E-commerce
Timeline
9 Weeks
Location
Seoul, South Korea
Challenges
Calm in a loud aisle
The skincare aisle is loud with claims. Solace needed to feel trustworthy and serene without disappearing — premium, honest, and unmistakably its own.
Approach
We designed Solace around the feeling of a deep breath. Calm is the product, and every touchpoint had to deliver it.
Identity
Soft neutrals, airy spacing, and a quiet serif create a sense of care. Ingredient stories are told plainly, building trust through transparency rather than hype.
Commerce
The store guides newcomers to a simple routine and makes reordering effortless, turning a one-time purchase into a daily ritual.
Brand identity and packaging
Art direction and photography
E-commerce design and build
Email and lifecycle design
Solace now feels less like a product and more like a moment customers look forward to.
Final thoughts
A loyal following
Repeat-purchase rates climbed as the brand earned trust. Solace built a quiet, loyal following — exactly the kind of growth the founders wanted.
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